Multiparty quantum states are useful for a variety of quantum information and computation protocols. We define a multiparty entanglement measure based on local measurements on a multiparty quantum state and an entanglement measure averaged on the postmeasurement ensemble. Using the generalized geometric measure as the measure of multipartite entanglement for the ensemble, we demonstrate, in the case of several well-known classes of multipartite pure states, that the localized multipartite entanglement can exceed the entanglement present in the original state. We also show that measurement over multiple parties may be beneficial in enhancing localizable multipartite entanglement. We point out that localizable generalized geometric measure faithfully signals quantum critical phenomena in well-known quantum spin models even when considerable finite-size effect is present in the system. © 2017 American Physical Society.